How to Wear a Baja Hoodie

• Part of our How to Wear It series •

How to Wear a Baja Hoodie

by Madeline Berger
January 14, 2019 | Last Updated: January 7, 2021

Listen: we love a good Baja Hoodie. Sometimes, thought, they can be hard to style in fresh, new ways. Below, we’ve found 18 prime examples from the good people of Instagram on how to extend your drug rug’s wearing potential to outside the central location of That ’70s Show.

Baja hoodies first graced our presence in the USA in the 1970s, when surfers began bringing them back from their trips to Baja California and the surrounding area. Surfers (and those aspiring to be) wore them as beachwear in cool weather because they’re easy to slip on and dry relatively quickly. Called ‘sudadera de jerga’ in Mexico, they are typically worn casually by young people. Want to skip straight to the goods? Find all of our Baja hoodies here! They’re made from 100% recycled fibers in Mexico!

@alannasinclair in a pile of leaves

Have a colorful Baja hoodie that blends in nicely with the surrounding foliage? You and the turning trees were made for each other.

@hiroki_1978 on the street for an OOTD shoot

Loving this über-70s/80s baja hoodie throwback snapped in Osaka, Japan.

@blveolive matching their hat with a baja

Nothing wrong with being a little matchy-matchy by throwing on a beanie that pulls colors from your baja!

@caco.ey and friend going for oversized cool

Oversized jeans and dad sneakers give drug rugs a bit of street style cool. Throwing on a cap completes the look.

— Shop now on —
@mamamackenzienurturiugnature in a chilly parking lot

when you really just want something big and cozy.

@reignchecked with some cool graffiti and a rental bike

This purple drug rug compliments @reignchecked‘s Insta-worthy wall perfectly.

@dondeq2 drinking Squirt and nerding out

…in the best way possible, and next to your Hawaiian shirt-wearing friend.

@missbicks with a killer pose

Emily works this Baja hoodie with the perfect amount of casual cool.

@alyssa_thompii with her BFF

#twinning is even better in a drug rug.

When it’s a day for #beardbaubles with @meganqm1

…and your Christmas tree equals your beard, captured by @meganqm1 featuring a rasta Baja hoodie.

@sietefibras out on a walk

Perfect for enjoying the outdoors. Hood up and over a baseball cap for added cozy!

@just_alex_himself and his camera (photo by @e.pirnak)

Serious vibes emerge when you pair your baja hoodie with a fur trapper hat and aviators.

@sn0ya in the mountains of Utah

Just you, the sky, and your drug rug.

@thomasgovens on a stroll with his pup

…and taking in a moment of quiet time.

At the Skylight Tree Cave with @rosegold_eclipsechaser

Don’t forget the crystals!

@drewelhamalawy in Jersey

with the bros

On the road again with @happy_hippy_hoppe

No better road trip attire than a pair of cargos and a Baja hoodie, amirite?

In the laundromat like @micahstier95

Look at you—adult AF!

Like @scientistonthego in a perfect alternate universe

…where you’re living a dog’s life.

@lenasamford staying cozy

A baja hoodie is perfect for a walk around the neighborhood with beanies and buddies in tow.

Feeling inspired? We gotchu. Our baja hoodies (*cough* drug rugs!) are the best on the web and we’ve got over 20 colors and styles to choose from. Pick one up for under $30 by tapping that button or shopping below!